Alliance Press — Primed for Curing Success

According to Elinor Midlik, president of Prime UV, the PRIME Optimal NEWS four-lamp curing system debuted in 2000 at a time when newspapers were not looking to make capital investments due to dismal advertising revenues. But Midlik started exploring the subsets of the newsprint market, those printers that produce community newspapers/weekly shoppers, auto traders, real estate guides and other giveaway products.