Allied Printing--Crowning Customers

"Our philosophy behind digital halftone proofing vs. the IRIS or laser ink-jet type of proofs is that we do a lot of high-end work for car manufacturers," he adds. "If you have a grill on an automobile, you can't see a moiré [pattern] with a non-digital halftone proof. Or if you're doing an annual report that's going on a full-size, six-color web press, you don't want to find out when the job delivers—the day you're contracted to deliver that report—that the CEO's herringbone suit moirés."