Allied Printing--Crowning Customers

"Our philosophy has always been: If you just print and bind, you'll have 100 competitors in a one-mile radius," adds Gerald F. Sommers, executive vice president and marketing director of the company he co-owns with his brother. "If you start adding services and differentiating yourself from your competitors, you'll have one competitor in a 100-mile radius, which is more conducive to growing your business and doing well."