Aloha! Shaped Two-Way Gate Mailer: 60-Second Fold of the Week
This week's solution very creatively meets USPS requirements, while providing an exciting and highly sensory opening experience for the recipient.
Designed by the in-house team at Midland National Life Insurance Company and artfully produced by ENPOINTE, this piece is an invitation for agents to earn themselves a trip to Maui to attend a convention. When opened, there's an insert and a gorgeous shape and feel that exactly mimics a hibiscus flower. It's simply fabulous.
How was the Aloha! Shaped Two-Way Gate Mailer produced?
Folding Style: 2-Way Circular Gate (Modified)
Print Production: ENPOINTE / Brooklyn Park, Minnesota
Client: Midland National Life
Paper: 110 lb Gloss Coated Cover (carrier) / 100 lb Gloss Coated Cover (insert)
Size: Folded: 7.125" x 5.375"; Flat: 14.25" x 14.25"
Printing: Printed Digitally with Personalization + Flood Soft Touch Coating (2 sides)
Finishing: Score, Hand Fold, Insert, Glue Dot
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
