Am I Wrong Here? — Dickeson

We know that’s not the way price is set in a competitive economy. Commercial printing is sure a prime example of a helluva competitive economy. WE DO NOT SET A PRICE BASED ON OUR FICTITIOUS INTERNAL COSTS. No customer gives a hoot what we think our costs are. That’s the plain truth, like it or not. And you know I’m telling it like it is. Price is the customer’s perception of value constrained by the competition.