Am I Wrong Here? — Dickeson

What Do You See?

We cling to our rear-view mirror financial reports and try to guide our future by watching that yellow center line in the highway behind us. It won’t work. Never has. Never will. Profit is a series of assumptions that attempt to link successive balance sheet equities. It’s useless and ignored by the market and most persons of knowledge. Cash is more nearly the criterion of success or failure of the business. Are we generating or are we burning cash? Simple?