Ambrose Printing: Meaningful Enough to Print

Factor in the green movement on most campuses, and Ambrose Printing finds itself working harder than ever to keep a close tab on its collegiate customers' evolving needs. However, game programs and posters have helped compensate for the media guide share erosion, according to Ambrose.

"We just need to look at the direction they're taking, where they're going, and show them what we can offer," he says. "That's the universal game—communicating with your customers and seeing where they want to go."