American Printing of Rhode Island — Putting Clients First

“I needed a color expert on that machine, so I just persevered until the time was right for him to join us.” Eventually, the pressman signed on with Carroll and was promoted to general manager within a year.

Whenever possible, Carroll buys good, used printing equipment because the lower acquisition cost enables him to price his work aggressively, and yet still generate a profit. “Many of my competitors say I am too cheap,” he laughs. “But we all pay about the same for electricity and overhead. My cost of financing is usually lower, so I can offer good pricing to customers, better compensation to attract good people, and still have some funds to invest in new technologies.”