American Printing of Rhode Island — Putting Clients First

Carroll believes that trying to save money via an automated answering system with elaborate prompts forces inconvenience on customers and sends exactly the wrong kind of message. “Customers are the reason we exist. We should react to their needs, and not vice versa,” he points out. Carroll himself is not above the need to respond promptly to clients: He interrupted this interview at least six times to take or redirect calls, or otherwise assure that various printing projects were on track.