American Printing — Proof Is in the Match

By Erik Cagle

Senior Editor

When it comes to auditioning ink, Shawn Welch is no Simon Cowell. Welch, vice president of operations for Madison, WI-based American Printing, doesn't have the same itchy trigger finger displayed by the now-infamous "American Idol" judge. In fact, Welch loves to take a long, hard look at the results on-press, anywhere from two to six weeks.