American Printing — Proof Is in the Match

It behooved Welch to be methodical in choosing his primary ink supplier. Aside from some UV printing, the ink that emerged victorious from Welch's screening would pretty much cover all of American Printing's big press printing jobs.

American Printing is a sheetfed-only printer with 75 employees and annual sales in the $12 million range. It serves the southern Wisconsin and northern Illinois markets with annual reports, art prints, point-of-purchase materials and various products for the manufacturing sector. The company produces a great deal of agency-related work.