American Printing — Proof Is in the Match

"The main reason I hesitated was because we already distributed (another manufacturer's ink) and didn't want to distribute two inks, plus manufacture our own line, as well," Curtin says. "But after attending the Van Son meeting and presentation, I knew I'd be crazy not to get into this."

The keystone advantage of the VS5 formula is the significantly smaller percentage of water it needs—roughly 15 percent to 18 percent less than typical inks required during press trials, according to Curtin.