Advantage Inc. : Amid Turmoil, a Rising Star

"You must have talent behind those machines," she says. "There are too many printers with digital equipment who don't know what to do with it."

Joining the Jet Set

As for technological targets, Ling is pondering the need for four-color inkjet capabilities in his lettershop to bridge certain print and mail needs. He hasn't seen the demand for it yet on the West Coast, but definitely feels it could be the next evolution for Advantage.