Advantage Inc. : Amid Turmoil, a Rising Star

"I think in-line (personalization) can be rivaled by four-color inkjet in large quantities as manufacturers evolve to a lower cost per page," he says. "It's not just coming, it's already here, and we have our eyes on it."

Custom marketing is another key growth area in Advantage's future. It boasts a number of solutions, including the AdvantageXM 1:1 cross-media platform for the creation, deployment and tracking of integrated campaigns via print, the Web, e-mail, Quick Response (QR) codes, video and mobile.