AMP Printing: Finding the Happy Medium

It seems Jeff Main has stumbled onto a somewhat simplistic philosophy that, quite frankly, makes one wonder why more printers haven't developed their own game plans around the mantra subscribed to by the co-owner of Dublin, CA-based AMP Printing. The philosophy? Make customers happy.

Sure, it's easier said than done. Everyone wants to satisfy their clients and keep them coming back, certainly. But how many purveyors of print-related services are willing to make the investments—be it time, money, research, testing, or trial and error—in order to make the quest a reality. And Main has definitely committed himself to playing a role in that regard.