AMP Printing: Finding the Happy Medium

New Analytics Era Approaches

SmartSign provides a snapshot of retail customers; figuratively, anyway, as it doesn't take or keep a picture. The system automatically detects gender, approximate age and reveals how long retail customers spend examining a given display. This, in turn, allows marketers to gauge the effectiveness and ROI of their campaigns and, ultimately, better market their products. The technology is expected to be rolled out in the coming months.