AMP Printing: Finding the Happy Medium

"It's about knowing who your target market is, and designing your signage to attract that demographic," notes Kathy Main, president and co-owner, along with husband, Jeff. "Sign analytics will be critical to achieving highly effective advertising and marketing campaigns. It's not difficult and it's not expensive. If you want to test three comps in a given market, for example, SmartSign tells you which promotion is more effective."