Adobe, FedEx Kinko’s Pact Creates Firestorm —Michelson

The bottom line: Adobe made a mistake by including the “send to FedEx Kinko’s” button in 8.1 versions of Adobe Acrobat and Reader. Hopefully, management now realizes it should have been developed as a branded plug-in for FedEx Kinko’s to distribute to its own customer base, rather than as a standard software feature distributed by Adobe to all users of Adobe Acrobat and Reader 8.1.