An AppleTalk - On Thinking Different

Two years ago, Apple was in trouble. Its stock was plummeting. Consumers were flocking to the domain of Bill Gates. Business Week reported the creator of the Mac was in a certain-death spiral. Enter (for a command performance) Steve Jobs. Four straight profitable quarters, several technology announcements and the company is now the Wall Street Journal's most successful technology stock for 1998. Why? Because Apple "Thinks Different," of course!