An AppleTalk - On Thinking Different

OK, let's not get carried away; it's just a series of commercials.

But Apple needed "Think Different" to be more than a soapbox. It had to be grand, it had to be moving and, above all else, it had to be memorable. Images of cultural icons—from Albert Einstein to Amelia Earhart—were called upon to convey a sense of devotion, commitment, duty and dedication.