An AppleTalk - On Thinking Different

It worked. Since the "Think Different" ad campaign started early last year, Apple has been riding high. Of course, technology played a part in Apple's upswing, as well. Two major pushes in 1998 locked Apple into a still-pioneering position for continued greatness into the year 2000.

Apple launched Mac OS 8.5, a major upgrade to the Macintosh operating system. Termed a "must-have" upgrade for Apple's design and publishing customers, Mac OS 8.5 includes significant advances in Internet search capabilities with its market-leading networking performance, advanced workflow automation and new Sherlock technology.