An AppleTalk - On Thinking Different

The iMac is receiving considerable attention on the consumer side, but is Apple's energy as high on the commercial printing and publishing side?

"Absolutely. Publishing is one of the primary thrusts for Apple, including design, prepress and printing. We understand all the major concerns of the prepress business, the printing business, the graphics studio. And what's really good news for printing and prepress operations is that Apple Computer—alone among computer companies—controls hardware as well as OS systems. We have that understanding; we know how to make an environment productive."