An AppleTalk - On Thinking Different

How does Apple keep in touch with the prepress needs of general printers?

"To make sure that we're not just guessing or giving people what we think they ought to have, Apple turns to a grouping of its best customers from a variety of markets in the United States, Europe and the Pacific Rim. We do two things: have them critique our current technologies and, through nondisclosure, get their thoughts on some of our forthcoming offerings. In the more than 18 months we've been doing this customer focus, we've found that innovative customer input has added value to our finite number of engineering resources."