2011 Hall of Fame : Mike Panaggio - An Entrepreneur at Heart

"I always fought against the impersonal, everyone-gets-the-same-letter type approach," he says. "We bought four Xerox 4050s. I thought, wow...we can send people a different letter with a different message, and we can do 50 pages a minute! We came up with wild ways to create personalization."

Untapped Potential