Wisconsin Printers — Life in the Badger State

Even though Quad dwarfs most of its fellow Wisconsin printers in size and sales, that didn’t stop the competition from coming forward to offer their services in a time of need for the Quadraccis. Fire companies within a 30-mile radius rotated shifts around the clock for nearly a week, rubbing out flareups. And many fellow printers paid their respects in person when Joel Quadracci’s father passed away a short time later.