Rider Dickerson — Roommate Wanted

Online Ordering Growth

One area of growth has been Rider Dickerson’s online ordering system, which has helped grow its stationery line. Customers can customize their letterhead, business cards, envelopes, etc., see a proof onscreen and then place their order.

“The Website has two functionalities. One is variable data, like the stationery, where we set up a template for the client,” he explains. “We also print and inventory for a lot of clients—store materials and drop ship or fulfill for them.