An Upbeat Graph Expo

Heidelberg executives also noted a change in market conditions. "Over the first two days of the show, we accumulated an average of 500 qualified sales leads, which to me means that people are more confident going forward," states Niels Winther, president and CEO of Heidelberg. "This show exceeded our expectations. We are very encouraged and see only positive signs for an improvement in the industry's outlook." After three days, Heidelberg reportedly announced orders of about $115 million on the show floor, $25 million more that it had expected.