Analysis of Printed Electronics Forecasts in 2008

By spend, we see that in 2008 56% of the market spend is in East Asia. This is because the biggest component - OLED display modules - are made there and bought by companies making devices, such as MP3 players. However, it disguises the fact that many of the devices are then sold to North America and Europe. Indeed some manufacturing will be moving to East Asia in due course but we also see a higher than expected market in Europe and USA given the dispersed manufacture capability of this new electronics.