Presstek 52DI® Generates New Era of Growth and Profitability for Odyssey Digital Printing

Odyssey Digital Printing prints a wide range of materials for its customers, including brochures, newsletters, business cards and retail point-of-purchase (POP) kits. The Presstek 52DI enables Odyssey Digital Printing to print promotional materials for Wal-Mart’s CD/DVD bins six-up on a sheet, as opposed to four-up, as necessary in the past, significantly improving throughput and productivity. In addition to complementing Odyssey Digital Printing’s existing toner-based and super-wide format inkjet printers, the 52DI also integrates seamlessly into the shop’s existing digital workflow, since its advanced quality control and ability to print true-to-life colors facilitate color matching across devices.