Presstek DI Presses Facilitate Differentiated Services and Development of New Profit Centers for Mail Industry

Other traditional mail businesses have turned to Presstek’s DI technology to increase their competitive advantage and expand their range of offerings. Advanced Direct Marketing in Loveland, Colo., which was founded as a mailing service, generates more than 7 million pieces of mail annually. Like many facilities, Advanced Direct decided to expand its business by bringing outsourced work in-house to offer a full range of printing and mailing services. Advanced Direct invested in a Presstek 34DI to efficiently produce the full range of work that customers were increasingly requesting and as a result, increased its printing output and has become more of a print shop than a mail shop.