Anderson Lithograph--All the Right Moves

Binder notes that the initial Rotoman became the workhorse of the shop. "The market for eight-color web printing did what we thought it would do, and it continued to expand to the point where we found it feasible to add another," he says.

"We continue to see the design community and our clients adding colors. People are going to 11- and 12-color sheetfed presses now, so the move to an eight-color web is a natural progression for the type of work that we're seeing come to us."