Andrew Gordon to Discuss Value of Print Industry Data at GRAPH EXPO

“It’s critical to use market research and business intelligence to drive decision-making,” said Gordon. “At 48HourPrint.com we continue to refine our data requirements to ensure we are monitoring the right data and using that data to ensure that we react quickly and appropriately.”

Prior to joining 48HourPrint.com, Gordon provided strategic intelligence support for high-volume production printing at Océ North America and was a senior consultant on print on-demand services at InfoTrends. He is also an executive committee member and past executive committee chair of the Print Industries Market and Research Information Organization (PRIMIR). This membership group of market research professionals initiates research studies on key printing industry topics.