Ursula Burns Headlines Prism NYU Fundraiser Luncheon

Burns also noted that Xerox is celebrating the 75th anniversary of the invention of Xerography by Chester Carlson. Still thought of as the “the Copier Company,” she pointed out that Xerox hasn’t manufactured a standalone copier since 2007.

Burns noted five key transformations taking places within the printing industry at large and within Xerox. First, is the integration of offset and digital printing processes, and how the “Business of Printing” is shifting from mass communication to personalization. She also discussed the trend toward a more productive workflow, which usually incorporate multiple workflows. In addition, Burns noted how “the cloud” is creating new opportunities for information sharing and storage, but said we still need to figure out the best ways to use it.