ANSTADT PRINTING — DRIVING TOWARDS DIGITAL

Prior to acquiring the Presstek unit, the firm was producing jobs of varying run lengths on its five-color press. Pricing structures were geared to making it easy for Anstandt estimators to price a variety of work competitively. But, oftentimes, Anstadt had to turn away the longer runs.

“We could not afford to tie up the press on a 150,000 quantity job because it meant we wouldn’t be able to produce the myriad of other short- to medium-run jobs customers needed in a hurry,” Doran recalls.