ANSTADT PRINTING — DRIVING TOWARDS DIGITAL

The DI press has also opened up new opportunities for Anstadt in terms of the way it runs its press proofs, as well as offering the ability to do more test marketing pieces.

“I was recently speaking at a design firm staff meeting about the DI press and how it could be used for press proofs,” Doran recounts. “Even if a job will ultimately be run on the five-color press, because both presses are fingerprinted to the same standards, we feel confident running proofs on the DI press. One of the designers noted, ‘Do you realize how great that is for us as designers, to know that we have an option like that?’ ”