Answers to the Tough Questions --DeWese

DeWese: "Well, thanks, your ugliness! Okay, okay, I fess up. I don't write these columns. The print salespeople of America write these columns. Every customer I ever had helps write these columns. I learned everything I know about selling from my customers and others.

"The owners of America's printing companies also write these columns. They call me with their problems and I get to see how many of those problems get solved. So, you see, everything I know that is worth a damn, I learned from somebody else. So, you misguided misanthrope, I guess you got me on this one. Great salespeople do the same thing; they learn from others every minute of every day. That's how they get better."