Apple Graphics -- Little Fish, Big Pond

By the time the mid- to late-1990s rolled around, Polley understood that accomplishing this feat was growing increasingly difficult, as e-commerce and stiffer competition demanded capital improvements. "I saw the amount of money it would take to become a serious player," Polley notes, "and with my clientele, you have to be on the cutting edge. It was an investment I wasn't willing to make; I didn't want to jeopardize everything I'd worked for all of my life. It made the most sense to align myself with a company that did have the same beliefs and would invest in Apple Graphics, and would allow me to run the company the same way I always had."