Apple Graphics -- Little Fish, Big Pond

Polley mobilized and called three fellow CGX printers to see if they could accommodate the workload. He then went back to the customer with prices for web and sheetfed work, which was the genesis of a four-week program. "Not many companies have that kind of horsepower behind them," Polley notes.

When another printer told a client that a certain job could not be accomplished logistically, the customer turned to Polley and Apple Graphics. The objective: produce 600,000 four-over-four bill inserts to be shipped to facilities in California, Wisconsin and Virginia. The request was made on a Tuesday for a Friday delivery. Between Apple Graphics and sister plant McKay Press in Michigan, the printing and delivering was completed on time. In the process, Apple Graphics was able to save the client a considerable amount of money on shipping.