How the iPad Impacts Print —Sherburne

But is the media frenzy around the iPad hype, or is it the beginning of something new? Either way, how will the iPad and other follow-on "tablets" affect your business?

Certainly, products like the iPad and the Amazon Kindle (which is under a lot of pressure from publishers as a result of Apple offering to sell e-books for more than the Kindle's standard $9.99 price) are changing the world of book publishing. In fact, Amazon has reported that six out of every 10 books it sells are in the Kindle version, if there is a Kindle version available, up from 35 percent not too long ago.