How the iPad Impacts Print —Sherburne

If you are not a book printer, you may think that this whole iPad hoo-ha has little to do with your business. But, you would be wrong. Many marketers are looking to mobile as the next big thing for getting their messages out.

The iPad—as well as other similar tablets that are likely to follow—presents a stunning platform for those messages with its bigger screen; ease of use; nearly full-size, touch keyboard; and many, many other features (even though Adobe Flash, the medium for many online ads, doesn't work on this first iteration of the iPad).