Appleton Coated Forms Partnership with New Leaf Paper to Market/Sell Reincarnation Line

COMBINED LOCKS, Wis.—June 30, 2015—Appleton Coated has entered into an agreement with New Leaf Paper to market and sell Reincarnation, a coated paper line made from 100 percent post-consumer recovered fiber (PCRF).

Darin Dodd, Appleton Coated’s vice president commercial sales, explained, “Appleton Coated has been manufacturing Reincarnation for our customer New Leaf Paper (NLP) for over three years. Our two companies felt that the combined strength of our sales teams and merchant relationships made for a natural fit.” Dodd continued, “Reincarnation is the industry-leading sustainable coated paper. The fact that we can sell it in addition to making it really adds value and choice to our offering of sustainable papers.”

New Leaf Paper CEO Joe Fanelli also noted, “We are very pleased. We have a great relationship with Appleton Coated that now extends into a sales partnership on our Reincarnation brand—this will benefit all brand-owners, printers and creatives looking for the most sustainable choice in coated papers.”

Made in the U.S. at Appleton Coated’s mill, New Leaf Reincarnation is the paper of choice for some of North America’s leading environmentally-aware brands. It is 100 percent PCRF coated paper with all fiber sourced within 100 miles of our mill, further reducing its environmental impact. It offers Forest Stewardship Council certification (FSC C007796). It is process chlorine free, pH neutral and archival. It is Lacey Act compliant, and 100 percent of the electricity used to manufacture it is offset with Green-e certified renewable energy certificates (RECS). With 93 (GE) brightness and coating technology it is the perfect combination of high quality, consistency, and sustainability. Reincarnation is offered in Matte, Dull and Gloss finishes in a wide range of text and cover basis weights.

About Appleton Coated
Appleton Coated is a manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Utopia, Curious Collection and Altima brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. The company serves corporations, distributors, publishers, printers, converters and graphic designers in North America. Since 1889, Appleton Coated has been headquartered in Combined Locks, Wisconsin.

About New Leaf Paper
New Leaf Paper is the largest paper company in the United States that deals exclusively in environmentally superior papers. Since 1998, the company has led the paper industry in developing and distributing environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper offers a full range of premium coated and uncoated papers, offset/opaque, and copy and laser papers all made with 100 percent Post-Consumer Recycled Fiber and sold under the Reincarnation, Ingenuity, and Pioneer brand names. New Leaf Paper is a founding Delaware Public Benefit Corp., headquartered in Oakland, California.

Source: Appleton Coated.