Applied Printing Technologies -- Full-service Approach

Initially, the digital group's vision was to provide variable data printing solutions. The company was certain it could obtain a degree of static printing, short-run color and black-and-white work right off the bat. Still, other opportunities have presented themselves, Brusco reveals.

"When we first started, we didn't appreciate just how important our Web development product was going to be in promoting variable printing, or just how many of our solutions were going to incorporate the use of the Internet," he admits. "We also didn't realize how much market education would be needed on related technologies like broadcast faxes, e-mail blasts or integrated voice response phone systems.