Applied Printing Technologies -- Full-service Approach

Still, Brusco thinks there is plenty of room for growth. "Personally, I'm a little surprised at how clients hesitate to move forward with some of these initiatives," he says. "There are a lot of great success stories out there. Buyers can't be afraid of the initial expense involved. We sell on cost per sale, not by cost per piece. We'll reduce clients' total cost per sale, but they might be spending more for each piece."