Arandell Partners with Synapse to Help Catalogers Deliver Content Digitally

MENOMONEE FALLS, WI—May 1, 2013—Arandell Corp., a premier catalog printer, mailer, and distributor in the United States, announced today a partnership with San Francisco Bay Area digital agency Synapse Group to empower catalogers to deliver personalized digital catalogs and shopping solutions across tablet, mobile, social and Web channels.

Arandell is already known as the country's premier marketing partner for catalog and retail direct mailers. Arandell provides high-quality printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its clients in the retail and direct mail catalog markets. Arandell also offers an extensive range of services to assist their customers through the dynamic world of multi-channel marketing.

"We are extremely excited about our new partnership with Synapse Group and the benefits their dynamic, multi-channel Syndeca Platform solution can offer our clients," stated Don Treis, Arandell CEO. "The print catalog is the primary driver to other buying channels and has become the foundation for an interactive consumer experience. Our customers are seeing huge increases in their mobile and tablet traffic and statistics show that within a few years this traffic will surpass traffic from more traditional desktop computers and PCs. The Syndeca platform enables our customers to deliver responsive, HTML5 catalogs and circulars that are accessible across all devices. Not only are we able to deliver the best solutions on the market, but we are also bringing this technology to market in an easy and affordable way."

The Syndeca platform enables retailers and brands to deliver a consistent, best-in-class user experience across all digital channels by delivering a dynamic digital catalog experience to any PC, tablet or Smartphone Web browser and to native iPad, iPhone and Facebook applications. It is simple to set up and requires no IT support, is fully customizable, provides APIs for data ingestion, an analytics toolset for purchasing and click through analysis, and enables social sharing. The platform supports personalized content based on demographics, location or user profiles, and provides fully integrated shopping cart functionality. Syndeca is fully backed by a digital agency for additional marketing support.

"Plain and simple—consumers are expecting more from their online shopping experience," explained Zach Saltzberg, founder and CEO, Synapse Group. "More accessibility, more speed, more tailored experiences and more personalized content. Our Syndeca platform was designed from the ground up to deliver world-class, shoppable content accessible from any digital device, anywhere. Our partnership with Arandell helps brands and retailers use their existing content and customer data to deliver catalogs and circulars that are localized, versioned and uniquely personalized to drive increased engagement, loyalty, and spend."

About Arandell
Founded in 1922 and based in Menomonee Falls, WI, Arandell provides high-quality printing, premedia, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. Visit Arandell's CataBlog for the latest multichannel marketing news.

About Synapse Group
Synapse Group is an innovative market leader in the branded, e-commerce enabled digital catalog marketplace. Its Syndeca platform powers shopping Apps and digital catalogs for the world's most successful retailers and brands, delivering a seamless, immersive branded digital experience across all connected devices. Syndeca is fully customizable and configurable to deliver a rich user experience and easily integrates with any data source. The Syndeca platform has enabled several industry firsts, including the delivery of the first dynamically personalized catalogs versioned using customer data. The immersive Apps invite discovery and deepens customer engagement, is proven to encourage social sharing of digital content and dramatically increases retailers' ROI.