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Take 500 bucks and buy a load of cantaloupes and truck it from Houston to Des Moines and make a net 3 percent cash. Fine. Do that a dozen times and you've made 36 percent on your working cash. But, in printing, you only turn that cash three or four times in a year. Should we get out of printing and go to trucking cantaloupes? Not an option. We must move printing from a turn of three times a year to nine or 12. Now we're talking real money.
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