Are You "Buying" Sales? --Dickeson

Is it any wonder, then, that we don't keep track of cash—our ultimate key to prosperity? It simply isn't included in the reports we get from our computerized systems. We don't predict cash. We don't track cash. Yet generating a healthy cash flow is what the printing business is all about.

But learning the number of days it takes to collect receivables isn't the only answer to our lax attention to cash. We don't know how long it's taking our accountant to issue an invoice after the job is finished—while it's in finished goods inventory. Again, I raise my challenges. You won't find it in any reporting system you now have.