Are You Ready for What’s Next in Marketing?

Adopt human-centric marketing

On top of the shift from product-focused to customer-focused marketing practices, there is a heightened focus on human-centric, “brand with a purpose,” marketing today, driven by generational differences. For example, members of Generations X, Y, and Z prefer to engage with companies that demonstrate transparency and authenticity, as well as brands with a sense of meaning and purpose. Human-centric marketing identifies customers as part of a community, creating a personal connection between brand and customer.