Are You Ready for What’s Next in Marketing?

Embrace both data and agility

Today, marketers must stay relevant among multiple generations: Baby Boomers, Gen X, Gen Y (Millennials), and Gen Z. Businesses that cannot provide a meaningful customer experience across these generations risk losing customers to competitors. While marketers work to demonstrate value to various generations across their entire customer journey, understanding when and where to intersect with individuals in a purposeful way requires both data and agility. 

Many of us in the print communications industry are well-versed in data-driven marketing, and recognize the value of treating each customer uniquely rather than all customers singularly. Businesses and their marketing efforts must be agile enough to quickly pivot in response to customer needs to deliver individual relevancy. Buyers’ interests and requirements can and do change quickly.