Are You Ready for What’s Next in Marketing?

Invest in inkjet

There are many differences between the 1:1 marketing concept of yesterday and the quality that digital print solutions presently deliver, including an extended substrate library, affordable run lengths of one, improved time-to-market, and variable data capabilities that produce targeted, relevant customer experiences. And, although it used to be considered intrusive to demonstrate knowledge of an individual customer’s needs and preferences, appropriately doing so today is essential to securing long-term, loyal customers.

Research shows that print is a critical communication channel in today’s evolving digital world. PSPs have an opportunity to meet the needs of businesses that are slow to apply more advanced marketing techniques with the personalization capabilities and myriad other benefits of inkjet.