Are You There, Creative Transpromo? Folding Fanatic Needs Samples!
Did you know that 95 precent of consumers open transactional documents when they get them in the mail? Makes sense, I guess. On average, consumers spend 2–3 minutes reviewing transactional communications, such as bills and invoices. Considering that unsolicited marketing materials may get 5–7 seconds of attention from the recipient, there is tremendous opportunity to fill the valuable white space left on a bill or invoice with a marketing message.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
